At 7:30 on a cold rainy morning, I entered the Cobb Energy Center in Atlanta for Women’s Mentoring Monday. For the next two hours, I would mentor a new woman every seven minutes. It was kind of like speed dating, but instead of searching for love, I spoke to women in various stages of their careers. They weren’t looking for dates, either: They wanted the opportunity to ask me questions about whatever was on their minds.
The same event occurred that day in 43 other cities, with 720 mentors and 10,000 mentees. It was an awesome experience that inspired me to think about tips for women on the rise.
Recently, I talked about the advantages that women bring to the table. In order to rise in commercial real estate – or any other profession – women need to build on these advantages to further differentiate ourselves. Here are four-and-a-half practical tips that you can start implementing today to ensure your success.
Reading has fallen by the wayside, overtaken by texting, pinning, tweeting, posting, snapping and insta-everything-ing. I encourage you to read books – business books, autobiographies, self-help titles and books by visionary authors – plus The Wall Street Journal.
The goal is to build your base of knowledge globally. The better read you are, the more you can contribute to meetings, industry networking groups and the dinner table. You can establish yourself as an authority.
Some of my favorite business books are “Start With Why” by Simon Sinek, “Extreme Ownership” by Jocko Willink and Leif Babin, and “The Hard Thing About Hard Things” by Ben Horowitz. If you ever get a chance to hear any of these authors speak, go and take notes.
LinkedIn has become a significant resource in the B2B space, while Facebook is great in the B2C space. You can connect with people and find out about webinars, meetups and job postings. Follow companies, organizations and people you admire and want to emulate. Notice the different styles of clothing, writing and headshots: Professionals work to deliver a consistent total image and persona to enhance their brand.
Increase your activity by sharing relevant posts from other real estate professionals with introductory remarks of your own. Start blogging and tweeting, being mindful of your topics and themes.
But don’t let your fingers do all of the talking! Get out there with your shoulders back and a smile on your face, and extend your right hand to introduce yourself to someone new. One of my mentees asked me what my biggest fear was when I started out. I was honest and told her I was afraid to introduce myself to someone I did not know. Has it gotten any easier for me? Yes, but only because I have practiced it daily for 33+ years in business and social settings.
3) Join Organizations (And Participate!)
Whether you join an industry networking group, a coaching group or a group to support a cause, go all-in. You never know who will become your mentor and champion your skills.
You need to work your way up to showcase your talents. Set your sights and plot your course to a leadership position – there is nothing like standing before a group of 300 people every month as their leader.
Follow the same path in your company. You will shine as a leader, a subject matter authority and someone who gets things done.
4) Follow Up
Many people fail to follow up, because they don’t understand that doing so is the first step to building a relationship.
Within two hours of our Mentoring Monday event, one of my mentees connected with me on LinkedIn and thanked me for suggesting another strategy to grow her business. I responded, asking her to let me know how it works out for her. I suspect that it will propel her consulting business, because she is creating additional value for multiple parties.
4.5) Find And Connect With Your Tribe
Combining all of these tips helps you develop a strong network based on personal relationships – a tribe.
The word comes from the book “How Remarkable Women Lead” by Joanna Barsh and Susie Cranston of McKinsey & Company, which is based on five years of research from the Centered Leadership Project. I read their book, first published in 2009, when I was trying to make sense of the real estate crisis and its potential impact on me and my business.
The books starts with an introspective journey to finding your meaning. It goes on to cover framing and then my favorite, connecting. In that chapter, women describe the value of weaving their own tapestry of relationships to create their own tribes.
Yes, you need a tribe. You need to grow and cultivate relationships with your friends, coworkers, clients, mentors, managers, industry leaders, service providers and people whom you just like a lot. The value of your tribe will surface when you need to solve a problem for your company, or find your next dream job when your current job is eliminated.
Your tribe will span decades, surviving changes and challenges. You rely on your tribe and they rely on you. And together, you will all rise.
Want more advice about entrepreneurship? Check out some of our recent blog posts:
- An Entrepreneur’s Experience With Time Management
- Why Now Is A Good Time For Women In Commercial Real Estate
- Achieving Life Balance: Is It Really Possible?
- 3 Yoga Skills Every Entrepreneur Can Use To Achieve Business Growth
Another way to ensure your success is knowing when you need to partner with real estate experts professionals. Contact RPTA’s property tax advisors now.